Diamond Bank: NUGA Games - 2014

Diamond Bank secured Lead Sponsor Status through Integral for the 24th Nigerian University Games (NUGA) which took place at the Obafemi Awolowo University, Ile-Ife in February 2014.

52 Federal Universities participated in 15 Sports (Gender Inclusive) with 7,000 Athletes and 700 Officials observed by over 100,000 spectators over 10 days.

Diamond Bank used the opportunity to test a product (The Diamond S.W.A.G. Account) and we engaged over a hundred students who were used as agents to open over 13,000 new accounts.

Integral created @OAUNUGA2014 and pushed activities—live updates, photos, videos—using #DiamondNUGA to about 2,000 followers. Updates were re-tweeted on the Official Diamond Bank Handle to over 20,000 followers and various handles including Gidi Traffic (100,000 Following) and Olorisupergal (40,000 Following).

The concert headlined by ‘Wizkid’ was also hyped using social media, with supporting artists tweeting and putting pictures and videos on Instagram during and after the concert. The event was packed with over 7,000 students attending.