years
experience
We specialize in harnessing the emotive power of sports, entertainment and causes to measurably increase brand awareness, consideration, sales and loyalty.
Who we are
At Integral, we specialize in understanding your brand, audience, passions, and key platforms to create impactful engagement across sports and entertainment.
We offer a 360-degree approach to brand engagement through sport, entertainment, and social causes.
Our multidisciplinary team of experts delivers innovative, cross-platform activations and strategic marketing solutions that drive brand consideration, customer engagement, and long-term loyalty.
With a proven track record of measurable results, we work with some of the most respected names in global sports and entertainment. Our client portfolio includes FIFA, the International Olympic Committee, Arsenal Football Club, the NFL, and EA SPORTS.
At Integral, we combine deep industry expertise with passion-driven strategy to deliver world-class experiences and outcomes that elevate brand presence and impact.
We Create Unforgettable Experiences.
Integral has been involved in some of the most crucial media broadcast rights consulting, negotiations and sale of content in the last decade. We work with brands and rights owners to find the right properties that give the best benefits to both parties, ensuring a fit between brand and property.
We have worked with both local and international broadcast partners and we previously had exclusive sub-licensee of Infront for the Africa Free-To-Air Media Rights package of the Premier League and Tokyo 2020 in the territory of Nigeria.
Our solutions have given us valuable insight and partnerships, which ensure that our clients have the best options with which we create experiences suited to their needs. Similar and some of our most recent activations include, a Partner Zanzibar Experience, the Summer Olympic Games – Paris 2024, NFL Africa Camp 2024, 2024 UEFA Champions League Final, the 2023 Africa Cup of Nations, 2023 Formula 1 Sao Paulo Grand Prix, 2023 Formula 1 Dutch Grand Prix and the 2022 FIFA World Cup™.
Our goal is to create an experience greater in value than the elements of our solutions by making sure the most suitable ingredients are selected, brought together and executed seamlessly to guarantee the best possible outcome.
Our clients
We’re proud to collaborate with leading brands, organisations, and partners who trust us to bring their vision to life.
